Successful user experience and design provide a competitive advantage. They will likely overtake price as key brand differentiators that attract new customers. (And who doesn’t want more new customers?) Great enterprise UI/UX is more than just effective product design – it’s good business.

By building an enterprise application that’s beautiful and intuitive, more people will want to use it, and more importantly, keep using it. In this digital world, customer retention is increasingly important as competition grows with every technological advancement.  

A well-designed app just works. If an application is poorly designed, there will be an increased need for training, documentation, and support later, which translates into higher costs. 

Better user experience leads to productivity improvements. When you consider the increased productivity over the number of users and hours of day each user is active, the financial impact is readily apparent – and substantial.

An estimated 50% of engineering time is spent redoing work to fix mistakes that could have been avoided, like incorrect assumptions about how users will behave, confusing navigation that causes users to get stuck or lost, a new feature that nobody wants to use, or a design choice that isn’t accessible. Making sure the design is done right – and done well – the first time around will prevent future headaches.