6 WAYS TO IMPROVE THE COMMITMENT OF THE APPS AND CUSTOMER RETENTION

Your application can see thousands of new installations every day, but the problem is how many of these facilities become active, committed and profitable customers. It is easy to assume that the acquisition of users is the key measure to determine the success of the mobile application, but without active users, the high download rate does not mean anything. There has been a recent increase among users who download applications, only to delete the same application later.

Therefore, obtaining a high-end mobile application developed for a company is not enough, it must take into account the participation of the mobile application and user retention because these metrics are important to measure the success of your application.

1. Build an onboarding Plan

Providing a seamless integration experience can help drastically reduce dropout rates. The more difficult it is to start using an application: too many steps to register, too many information fields, complex functions/Features, etc., it is likely that more users will abandon it.

First impressions are imperative and the user experience is no exception. In addition to ensuring that users do not leave the application, it has been shown that effective integration increases the user’s lifetime by up to double ratio. The following steps can help you create an intuitive and fluid integration process.

2. Personalization in Mobile UX

Mobile personalization is probably one of the most important aspects of a compelling application. Personalization helps to provide a more unique and relevant experience for the user. The more the experience matches the needs and preferences of a user, the more likely they are to continue using the application.

Applications no longer provide consistent experiences. As much as possible, personalize the user experience using known data to display relevant content and content in the application. Custom content and personalized information add real value to the user.

Including the user’s name on the screens and in the mail is an easy way to personalize, but go deeper to ensure that push notifications are hyper-relevant to the user, where personalization really grows. In fact, the adaptation of push notifications to the interests of users has a conversion rate of 54%, compared to 15% of messages issued. Users require more personalization, so it is important that you respond to their requests by adapting their interactions to their preferences, location and individual behaviours.

3. Apply push notification the right way

Push notifications have been shown to increase user retention, with improvements ranging from 62% to 185%. Users who chose to receive push notifications have 92% more interaction rates than those who did not receive.

Push messaging serves special and essential functions. First, it helps remind users that they have downloaded your app, which is important when you are competing for valuable real estate on a user’s device. Implemented effectively, it can also encourage use by targeting messages based on data and behavioural preferences.

Push notifications are useful for catching a user’s attention at the right time and sending it directly to your application to perform a specific action.

4. Increase Two-Way Communication

Asking users to provide their comments, it will be shown that their contribution is being considered to direct the application to the address in which they wish to go. The additional benefit of opening these lines of communication with your users is that they will not have the same probability of showing a negative view in the app stores if they can tell you first. The ability to respond and respond to your questions or concerns will increase your participation and retention rates, encourage positive feedback and encourage long-term brand loyalty.

5. Designing and Managing Incentive Compensation

To increase engagement and retention, you must encourage users to use your application. Specific mobile rewards, access to specialised content, coupons, special promotions and other offers will drive conversions and encourage engagement.

Of course, the ways in which you can encourage users will depend on the nature of the application. For example, applications that use integrated purchases as a monetization model will benefit from discounts that take time into account, while premium applications can incentive users by offering rewards based on usage.

6. Continuously improve your product according to user comments

In order to build empathy with your clients, it is important for you to listen to them. Put in place feedback channels that make it easy for your users to provide suggestions for improving your product or service. There are two aspects to obtaining user feedback:

  • Proactively seeking user input, and
  • Providing a platform for user feedback.

If you do not seek your users out to signal that their opinion is valuable for you, they are unlikely to take the initiative to provide feedback on their own accord.

Find and Recognise Good Business Opportunities

Your current clientele is the best asset to your store. Customers already know their brand, know their products and appreciate their service.

Focusing your time and energy on improving the experience of this group, instead of always trying to find new customers, can be a powerful way to increase your store’s revenue.

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